By 2050, the world’s population will swell to an unprecedented 9 billion people, forcing farmers to grow enough food to feed 2 billion more global inhabitants. To combat this impending food crisis, the agricultural sector is undergoing a period of rapid digitization. Farmers now have access to new hardware, software and big data innovations that are enabling them to continually and sustainably increase yields around the world.

As multinationals like Monsanto, Cargill and John Deere struggle to address growers’ increasingly diverse needs, Farmers Edge has differentiated itself with an approach that incorporates hardware, software, and “boots on the ground” agronomic support. Moving from a farm-level to a more precise field-level, the company provides growers with highly specific, acre-by-acre intelligence required to make smarter decisions regarding crop health and productivity. Utilizing satellites, drones and micro weather stations, Farmers Edge is bringing farms outside the traditionally “data-rich” farm regions access to vital information to enable a new generation of global breadbaskets.

MC2 launched a Tier A award program to spotlight Farmers Edge's contributions to global agriculture and developed a global media campaign targeting five countries, highlighting the company's strategic expansions and talent acquisitions.

MC2 also positioned CEO Wade Barnes at prominent industry events, from TEDx to the World Economic Forum Conference, where his vision for digital agriculture gained widespread acclaim. As a result, Farmers Edge has been featured in major publications like the New York Times, Wall Street Journal, Newsweek, and Bloomberg, quickly becoming a leader in agtech and precision agriculture conversations, with over 150 media appearances and coverage on Bloomberg TV.

Through the results of these efforts, Farmers Edge has significantly expanded its global footprint and brand visibility, entering key agricultural markets like the U.S. Midwest, Brazil, Russia, and Australia, and driving the digital transformation of agriculture to meet the challenges of feeding a growing world population.