With multi-year droughts rattling water markets and testing the resilience of growers and industrial water users alike, long-term planning has become a challenge for businesses that rely heavily on diminishing freshwater resources. Additional constraints like wastewater treatment rate has increased year-over-year, and other growing operational expenses like transporting industrial waste can hamstring operations. In answer to these mounting issues, Cambrian Innovation has designed and commercialized a distributed wastewater treatment system, the EcoVolt, for craft breweries and wineries to treat and reclaim water onsite, recouping the investment in less than three years.

Between Cambrian’s initial commercial success, its innovative technology and its novel water-energy purchase agreement (WEPA), the company is poised to help water intensive industries create a resourceful future, while seizing the global multi-billion dollar wastewater treatment market.

In three short months, MC2 developed a successful media campaign to support the rollout of Cambrian’s first WEPA with wineries and breweries across California’s renowned Wine Country region, positioning Cambrian’s novel service as the solution to combat water market volatility. As a result, Cambrian garnered attention in national, local and trade press, and was featured in over 20 publications illustrating the company’s unique offering.